The most important orange economy event in the country, where the creative industry meets digital technology. I was part of the design team, where I developed graphic content based on the official key visual.
Role:
Digital Graphic Designer
Industry:
Technology and communications
Duration:
8 weeks
Objectives and challenges
Brand Cohesion: Design pieces and graphic elements that maintain the essence of Colombia 4.0.
Event Coverage: Design graphics and posts for social media in real time.
Agenda and Guests: Support in the development of the agenda and design of pieces for invited speakers.
My approach
Discovery Phase
Graphic Concept Ideation: I developed graphic proposals for the development of the event Colombia 4.0
Concept Development: Based on the selected graphic proposal, the construction of the graphic universe and its applications across different media begins.
Design and Development
Development of Pieces for Social Media: Pieces were designed for promotion on social media in previous phases, during, and after the event.
Agenda and Speakers Design: Part of COl40's success lies in the quality of its speakers, bringing in current references from the creative world, designing promotional pieces for the speakers was a fundamental part of promoting the event on social media.
'In situ' Support: During the event, additional pieces were required for promotion at key moments, such as photos during presentations to encourage potential attendees to interact, as well as leaving graphic records for future event promotions.
Results
Colombia 4.0 consolidated its position as the leading technology and digital economy event in Latin America. With over 62,000 attendees, topics such as artificial intelligence, software development, animation, video games, music, and entrepreneurship were addressed.
The graphic design of the event was key to conveying the vibrant and innovative identity of Colombia 4.0, and I subsequently participated in its versions 2019, 2020, and 2021 as support in graphic material for social media.
