Under the slogan "Radio at Home," we seek to create an authentic and close experience.
Role:
Graphic Designer, UI/UX
Industry:
Communications
Duration:
2023-present
Objectives and challenges
Modern Essence: Achieving a balance between an iconic identity and a modern touch that attracts new audiences.
Multichannel Consistency: Designing a visual identity that is adaptable and coherent across all channels.
Digital Attraction: Designing striking graphics that capture attention and retain users on social media.
My approach
Discovery Phase
Market and Style Study: Thoroughly research audience preferences to create an aesthetic that reinvents the legacy of Radio a Domicilio and attracts new listeners.
Design and Development
UI/UX Design: I designed a clean and intuitive interface with simple navigation and visually appealing graphics to motivate users.
Audience and Style Analysis: Examine audience preferences to define the aesthetic of Radio a Domicilio and attract new listeners.
Testing and Iteration
User Testing: Initial testing of a controlled group of users to obtain feedback about the web interface, its use, and future implementations before launch.
Web Optimization: Implemented optimizations in the user interface to enhance the navigation experience of the website on computers and mobile devices.
Results
"Radio at Home" received positive feedback and an exceptional reception in the company. Metrics such as audience retention and participation exceeded expectations in the first three months, driven by an intuitive design and a content offering that connected with listeners of all ages.
Continuous Improvements: Planning regular updates based on audience feedback and industry trends, always seeking to enhance functionality and listener satisfaction.
Expansion: Exploring collaborations with podcasting platforms and other media to expand the presence of "Radio a Domicilio" and enrich the listener experience with exclusive content.
