Infinited is an online learning platform committed to closing skill gaps in the workforce, offering a variety of relevant and diverse courses.
Role:
UI/UX Coordinator
Industry:
Education
Duration:
22 weeks
Objectives and challenges
Our reality (based on data from 2020-2021) is that 22 out of every 100 young people, aged between 14 and 28 years, who are economically active, are unemployed. The internet shows content about academic skills, but who is supplying the lack of skills demanded by the market?
My approach
Discovery Phase
Prior Research: Understanding Infinited as a product that inherits from a previous period, this makes me responsible for understanding the before, during, and after of the communications and marketing strategy in order to propose and design the necessary pieces and content following the guidelines and requirements of the product.
Market Study: Analyzing the main references in the online education segment, thus updating the narrative line while exploiting the differential value of Infinited, an educational-business alliance for developing skills for the future.
Design and Development
UI/UX Design: Together with the marketing team, we develop, test, and iterate the development platform of Infinited, in which the different courses to be developed are integrated.
Integration of Courses and Features: We develop and participate in the production of the platform, audiovisual material, and marketing on the online platform, structuring courses categorized by schools and promoting them on networks.
Testing and Iteration
User Testing: We conduct tests in the narrative with which we connect with our target audience, developing email marketing campaigns and networks with A/B testing, analysis of metrics on networks, and user acquisition through leads and sales funnels.
Optimization: We constantly modify the narrative and the interface of networks and the platform, recordings with course instructors, memes, giveaways of courses, and free trials were part of the validation strategy and improved the way to engage and optimize retention.
Results
The Infinited program contributed to the educational landscape by bringing continuous education closer to more people through digital platforms. Its focus on fostering competitiveness and entrepreneurship through the acquisition of specific knowledge related to interests and professional careers encouraged participants to lead innovation and entrepreneurship projects. Years after its launch, it was integrated into Areandina's continuing education program, taking advantage of the student recruitment that had been carried out and offering the educational offerings of the university.
