This program is where products become global through the web. It is the largest commercial showcase in the world, and we want more Colombians to be part of it.
Role:
Digital Graphic Designer
Industry:
Technology and Communications
Duration:
2022
Objectives and challenges
Visual Adaptation: Develop the 2022 version with the narrative line Facts that Connect.
Redesign: Evolve the logo in relation to the 2021 version.
Visual coherence: Create pieces that relate to each other.
Results
The graphic line was successfully launched, meeting the requirements of the entity and taking its production to a national level. The program Vende Digital 2022 stands out for its positive impact on strengthening micro, small, and medium enterprises (mipymes) in Colombia through electronic commerce. Currently, this initiative has continued to integrate with other digital transformation and electronic commerce strategies in Colombia, aiming for more mipymes to adapt to the digital ecosystem and improve their competitiveness.
